MAYA Design, a leading technology design and innovation lab, welcomes Jeff Rosenblum, co-director of the documentary The Naked Brand, to a post-screening reception of the film’s premiere at the Harris Theater on December 13.
The Naked Brand explores the changing nature of traditional advertising. In a marketplace saturated with information—YouTube, Amazon, Twitter, Tumblr—it’s not enough for companies to say they’re great. They must BE great. MAYA is pleased to moderate a Q&A with Rosenblum after the film and continue the conversation at our offices in downtown Pittsburgh.
Screening: Thursday, December 13 from 5:30 – 6:30 at the Harris Theater, 809 Liberty Ave
Reception: Following the screening at MAYA Design, Four Gateway Center, 444 Liberty Ave, Suite 1600
Buy tickets ($8/each): http://www.showclix.com/event/nakedbrand
The Naked Brand: Welcome to the Advertising Revolution
Corporations have incredible influence on the world we live in and that’s given them free reign to pollute, collude and mislead us, but advances in technology are rapidly making them accountable not just to shareholders, but to everyone. Now that we have constant access to the truth about the products we use and the ethics of the companies behind them, big brands are realizing that looking great isn’t enough. It’s time to actually be great.
The Naked Brand is a story about how corporations can help save the planet one small step at a time. It’s an introduction to a future where companies tell the truth and work hard to create better products and a better planet.
MAYA Design is a leading technology design and innovation lab that turns human experiences with technology products into positive, fruitful interactions. For more than 20 years, MAYA’s team of experts in human sciences, engineering, and visual design have worked with a range of Fortune 500 companies, start-ups, and non-profits to design innovative products and experiences that improve the interactions between people and information.