Sketching can help you think better, understand better and more effectively use your brain.
Measuring usability and user satisfaction is a best practice and a key to success, but our experience is that few projects advance to the point where they’re accomplishing this — measuring usability or acting on what they learn. Unfortunately, there is no simple recipe or silver bullet, but even the effort put into determining what’s important will be valuable to your design process.
Successful and strong human-centered designers know how to develop and have empathy for their users. But too often sympathy is confused with empathy. Why is it critical to know the difference? And how can you build your empathy skills?
Here at MAYA, we practice design both as problem solving and opportunity mapping. For example, consider “Design for Chronic Illness” and “Food Oasis,” the two case studies I presented at the 8th International Conference on Design & Emotion. These case studies illustrate how human-centered design creates a framework for empathetic problem solving.
A friend of mine seems to be obsessed with using the game of “Rock, Paper, Scissors” to settle just about any dispute that arises in our team meetings. Most people think “Rock, Paper, Scissors” is a simple game of chance. Everyone knows the rules; rock breaks scissors, paper covers rock, scissors cut paper. Since it seems random, most of us just decide to play a favorite; I usually play rock, as an opening gambit. Sure enough every once in a while I get lucky. I’ve noticed that most of the time though, my friend wins. I decided I wanted to find out why…
Over the last several years, I’ve developed the mantra, “Just prototype it.” The experience of having to think through how things are built makes you ask all sorts of questions you never get around to in a design/brainstorming meeting. There are a few things to keep in mind before you begin though.