The growth of mobile over the past two decades has been unprecedented. Device penetration, and how we have integrated mobile phones into our daily routine, has reshaped entire industries, transformed commerce and impacted our society at all levels. What’s next?
Measuring usability and user satisfaction is a best practice and a key to success, but our experience is that few projects advance to the point where they’re accomplishing this — measuring usability or acting on what they learn. Unfortunately, there is no simple recipe or silver bullet, but even the effort put into determining what’s important will be valuable to your design process.