Amy Ferchak

Senior Designer & Researcher, User Experience

Amy Ferchak has over 12 years of experience as a researcher and interaction designer. With a Master’s in Design from Carnegie Mellon University, she has designed products for clients across many domains—including healthcare, manufacturing, defense, commercial vehicle, automotive, finance, and retail.

Amy is a passionate advocate for the user, going to the edges of the earth with our client’s customers (literally). She is a natural empathizer, and develops new ways of eliciting information from people about their experiences by working to locate insights to make design decisions that lead to the right solution.

She also leads our mentoring program at MAYA, and enjoys spreading the word about design through speaking engagements and workshops—especially those that introduce the design discipline to young people.

Prior to joining MAYA, Amy’s experiences included everything from working on a schooner in Maine, to playing bass in a local surf rock band, and even running a pizzelle and biscotti-making business.


MA Design, Carnegie Mellon University

Places I’ve Lived

Rockland, ME
Pittsburgh, PA

My Superpower

Empathy, the ability to understand and share the feelings of another.

Outside of MAYA

You can find me with my husband and family.

Quote That Inspires Me

“[If] people are made safer, more comfortable, more eager to purchase, more efficient, or just happier, the designer has succeeded.”
-Henry Dreyfuss

Earliest Memory of Using Something High-Tech

Besides a calculator, it was using a computer at summer camp, plotting x/y points to create an image.

First Thing I Built

The kitchen table and benches at my childhood home, in our garage shop with my Dad.

Blog Posts

Getting to Know You
Feb 17 2009 in Notes from the Field

To design a usable, useful system, I need to get beyond the level of “information” and move up to the level of “knowledge and understanding.”


11 Principles to Guide HMI Design for Critical Drilling Equipment
Aug 31 2016

11 principles to keep in mind when applying Human-Machine Interface design to drilling equipment from the MAYA team who worked with Transocean via