Traci leads MAYA’s service design discipline and offerings. Her work at MAYA has spanned from small to large corporations and nonprofits across a variety of industries including: industrial manufacturing, healthcare, restaurants, and education. As a service designer, she creates holistic and memorable experiences that connect both user and organizational needs across multiple touch points. She follows a design approach that’s rooted in ethnography, co-design, and iterative prototyping. She coalesces her deep insights of the human experience with tangible recommendations involving environments, information, and technology.
Traci has been the lead organizer of the Pittsburgh Global Service Jam since 2015. This 48-hour design challenge introduces participants to the service design discipline and enables them to put service design tools and methods into practice. Traci also participated in a service design panel discussion at the IXDC conference in Beijing, China and facilitated a workshop called “Service Design: The Future of Work.”
Prior to MAYA, Traci co-founded the Chicago Service Design network—the first service design chapter in the U.S. bringing awareness to the service design discipline. Traci also worked on the book 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization, by Vijay Kumar, where she focused on innovation and research methodologies.
MDes Design Planning & Research, IIT Institute of Design
BA French, Wellesley College