The cornerstone of MAYA’s practice is Human-Centered Design. With curiosity, empathy, and a toolkit of analytical and problem-solving methods, we develop solutions in the service of people. We form interdisciplinary teams, and learn by making, using an iterative approach that engages real users every step of the way. For over two decades, MAYA has been designing rich, memorable experiences that engage and delight both our customers and their users.
We focus on the user first, then on the technology that is most suitable to their needs.
See it in practice
All user experiences are imbued with information. Yet designing for a comprehensive information space typically receives little or no attention, or is completed piecemeal as a website project, product redesign, or building remodel. In order to design a scalable and intuitive user experience, we must first understand the structure of that experience—how its interrelated parts function as a whole. That means we think it’s important to invest in information architecture (IA)—a blueprint for the complex connections and patterns of interaction in a particular system.
It’s pretty easy to design a single product. But it’s far more challenging to design a system of products, and it’s harder still to design a system of connected products. And that’s what your customers are using today: systems of connected products. The element that unifies a system of connected products isn’t the operating system, or the display and interaction technology, or the network protocols, or the user interface specifications. In these complex systems, it’s the information that binds the products together.
A well-designed information architecture creates a common reference point in a world where everything else is changing—usually in ways you can’t predict or control.