Choolaah Indian BBQ approached MAYA to help them redefine the fast casual service model for Indian cuisine. Choolaah wanted to present Indian food in a modern and healthy way to make it a more approachable ethnic food option. As the first Indian restaurant of its kind, they wanted to demystify Indian food and design an engaging customer experience that fostered ongoing loyalty.
The result: Cashier counters equipped with tablet POS podiums, and digital information boards that complement an interactive, searchable menu based on dietary preferences to enhance the dining experience at Choolaah. It plans to open multiple locations using the service design implemented by MAYA.