We write about our work and what drives us.

Filter by topic
All posts
Human-Centered Design
Architectural Approach
Connected World
Notes from the Field

Usability Rant: If You Haven’t Drawn A Picture, You Haven’t Really Thought About It

Sketching can help you think better, understand better and more effectively use your brain.

David Bishop
Strategic Design Lead

The User Jury

I spoke to a client a little while ago about facilitating a user jury. At first, I wasn’t sure what they were asking. Were the users of their product being put on trial?

David Bishop
Strategic Design Lead

A Simple Framework for Generating Insights

Designer and researcher Traci Thomas on developing insights that lead to great design concepts.

Traci Thomas
Senior Strategic Designer

MAYApinion: App Engagement Metrics

Measuring usability and user satisfaction is a best practice and a key to success, but our experience is that few projects advance to the point where they’re accomplishing this — measuring usability or acting on what they learn. Unfortunately, there is no simple recipe or silver bullet, but even the effort put into determining what’s important will be valuable to your design process.

David Bishop
Strategic Design Lead

So you learned stuff. Now what?

What happens after the research is over? This is one of the most challenging parts of design—translating needs into tangible direction, taking a leap from insight into making.

Lauren Chapman
Human Scientist

On Touch Target Size

At MAYA, we’ve had a number of discussions amongst ourselves and with our clients about the optimal size for touch targets. This article summarizes what we know and provides some useful references.

David Bishop
Strategic Design Lead

What’s empathy got to do with it?

Successful and strong human-centered designers know how to develop and have empathy for their users. But too often sympathy is confused with empathy. Why is it critical to know the difference? And how can you build your empathy skills?

Lauren Chapman
Human Scientist

A Framework for Empathetic Problem Solving

Here at MAYA, we practice design both as problem solving and opportunity mapping. For example, consider “Design for Chronic Illness” and “Food Oasis,” the two case studies I presented at the 8th International Conference on Design & Emotion. These case studies illustrate how human-centered design creates a framework for empathetic problem solving.

Lauren Chapman
Human Scientist

Rock, Paper, Scissors - Part 1: Architecture

A friend of mine seems to be obsessed with using the game of “Rock, Paper, Scissors” to settle just about any dispute that arises in our team meetings. Most people think “Rock, Paper, Scissors” is a simple game of chance. Everyone knows the rules; rock breaks scissors, paper covers rock, scissors cut paper. Since it seems random, most of us just decide to play a favorite; I usually play rock, as an opening gambit. Sure enough every once in a while I get lucky. I’ve noticed that most of the time though, my friend wins. I decided I wanted to find out why…

Mickey McManus
BCG Senior Advisor

Why do we prototype?

Over the last several years, I’ve developed the mantra, “Just prototype it.” The experience of having to think through how things are built makes you ask all sorts of questions you never get around to in a design/brainstorming meeting. There are a few things to keep in mind before you begin though.

Kevin Hoffmann
Engineering Lead