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Notes from the Field

Four Common Myths in Human-Centered Design Research

Common traps in thinking about design research, and how to overcome them.

Brett Leber
Strategic Designer

Innovation Comes from Cross-Pollination: The Three Tiers of Successful Design

For the most successful design results do you choose an innovative design or an experienced team?

David Bishop
Strategic Design Lead

Government by Design

We see design as a fundamental element for the decision-making and problem-solving process. We decided to look into how we can use design as a tool for seeking alignment in government.

Bridget Deely
Marketing Specialist

The Benefit of Working With SMEs

Subject matter experts (SMEs) can be your greatest collaborators when designing product solutions that delight users. Here are 5 ways to make the most out of your partnership.

Kevin Hoffmann
Engineering Lead

Feature Creep Rant: Making the Right Thing

What is it about people that make them want to add features to products until they are bloated, unusable junk? Learn how to guard against feature creep.

David Bishop
Strategic Design Lead

An Argument for Observational Research

Observational research doesn’t get much buzz as a design research method. But for real aha moments, it can reveal insights that you can’t get through conversation alone.

Bridget Monahan
Senior Designer & Researcher

Great Design Books You've Never Heard Of

Basic design principles haven’t changed. In my opinion, these design books stand the test of time.

David Bishop
Strategic Design Lead

Human-Centered Design. So Easy, a Child Should Do It

Design-literacy should begin in kindergarten. HCD makes us better problem-solvers, decision-makers and communicators.

Daniel Szecket

Service Design, a Game Changer

Without engaging and memorable customer experiences, businesses are left with an undifferentiated brand, weak customer loyalty and sluggish revenues. Enter the rise of service design.

Traci Thomas
Senior Strategic Designer