The Boston Consulting Group Acquires Digital Design and Innovation Lab MAYA Design

July 18, 2017

PITTSBURGH, July 18, 2017—The Boston Consulting Group (BCG), one of the world’s leading management consulting firms, announced today that it has acquired the business of MAYA Design, a digital design and innovation lab, based in Pittsburgh.

“To meet our clients’ ambitious transformation and growth agendas, we are expanding our offer with an even fuller set of digital services,” said Tom Reichert, global leader of digital and analytics at BCG and chair of its practice areas. “This acquisition will enhance our ability to bring top-notch digital design and R&D capabilities to our clients, enabling us to deliver even greater value and impact.”

For nearly 30 years, MAYA has helped organizations grow and succeed by using human-centered design to solve complex business problems at the intersection of human experience and technology. Founded in 1989 by three Carnegie Mellon University professors, it has approximately 30 employees. Specific offerings include alpha and beta prototyping, research to MVP (minimum viable product) delivery, digital product innovation, proprietary IP development, UX and UI design, market research to validate business concepts, and customer journeys.

“We are very excited to bring our unique strengths to BCG’s broad set of digital and strategic capabilities. Our firms share similar values, work culture, and clients,” said MAYA’s president and CEO, Dutch MacDonald. “This is an exciting opportunity for the MAYA team, and we look forward to joining forces.”

MacDonald will join BCG as a digital director. MAYA’s founders—Peter Lucas and Joe Ballay, and chairman and principal Mickey McManus—will become BCG senior advisors.

BCG’s digital activities—in innovation, transformation, and advanced analytics—have grown substantially in recent years. In addition to enlarging its Technology Advantage practice, the firm has created or expanded business units including BCG Digital Ventures, its digital innovation, incubation, and investment arm; BCG Platinion, its IT architecture and solutions unit; and BCG Gamma, providing advanced analytics and data science services.

MAYA’s Pittsburgh office will give BCG a new location to grow and recruit top digital talent, leveraging MAYA’s strong ties to the local universities and tech community.

About The Boston Consulting Group
The Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy. We partner with clients from the private, public, and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with more than 90 offices in 50 countries. For more information, please visit

About MAYA Design
MAYA Design is a digital design and innovation lab in Pittsburgh, PA, helping organizations solve complex problems in product and service design, digital strategy, corporate and consumer-facing environments, and pervasive computing. MAYA’s research and work in pervasive computing has helped guide clients into the future of a connected world, spun off five companies, and inspired the book Trillions: Thriving in the Emerging Information Ecology.


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