MAYA Design Expands Leadership Team

October 16, 2014

PITTSBURGH, PA – October 16, 2014 – MAYA Design, a leading design consultancy and innovation lab, recently promoted J Marc Peterson to VP of Operations/Studio Manager and hired John Crowley as Practice Leader of Strategy and Stacey Babyak as Director of Marketing. The expansion of MAYA’s leadership team positions the organization to continue to grow and solve complex business problems for clients.

“The world is becoming more connected, and we know more people will need MAYA to help their organizations thrive, develop new products and experiences, manage risk and remain competitive,” said Dutch MacDonald, President and Chief Executive Officer. “Our recent hiring decisions deepen the pool of creativity and technical expertise we provide to our clients.”

As VP of Operations/Studio Manager, J Marc Peterson manages MAYA’s day-to-day operations to create an environment conducive to maintaining the high-level of service that benefits clients. Prior to his current position, Peterson was Director of Emerging Capabilities and responsible for developing and fostering innovative and productive business partnerships.

As Practice Leader of Strategy, John Crowley will help clients utilize human-centered design to create sustainable business value by tackling the complex transition from strategy to execution. For 10 years, he worked in other capacities at MAYA as a Senior Designer and Director of the Engineering Group, helping some of its largest industrial, IT and healthcare clients deliver products and services to new markets. Crowley has nearly 20 years of experience working in corporate product development and consulting across a wide range of industries. He brings a deep understanding of the healthcare space, having designed medical devices and clinical information systems, in addition to services for chronic disease management.

As Director of Marketing, Stacey Babyak will lead the development of MAYA’s overall marketing communications strategy, which includes branding, elevating MAYA’s online presence, supporting business development strategies and creating a world-class reputation for MAYA’s human-centered design solutions. Before joining MAYA, Babyak spent time in both agency and corporate environments where she managed public relations, product marketing and strategic operational initiatives with a focus on elevating brands and producing measurable results for clients and stakeholders.

“For the past 25 years, MAYA has been a leader in the practice of human-centered design, creating business value for clients through a rigorous, outcomes-driven approach. As the needs of our clients evolve, we are poised to deliver scalable solutions that match the complexity of the connected world,” said MacDonald.

In April 2014, MacDonald was named President and CEO. Previously, MacDonald had been MAYA’s Chief Operating Officer since 2008. Under his leadership, MacDonald is focusing on growing the company’s core offerings of human-centered design, information architecture and pervasive computing, while establishing practices in service design and the collaborative environment.

About MAYA Design
MAYA Design is a leading design consultancy and innovation lab that develops solutions in the service of people by taming complexity®. For 25 years, MAYA’s team of experts in human sciences, engineering and visual design have worked with Fortune 500 companies, start-ups and non-profits to design innovative products and services at the intersection of information, complex technology and human experience. For more information, please visit us at

Stacey Babyak