We design products and services at the intersection of information, technology, and human experience.

We tame complexity.

Taming the complexity of the connected world is an unprecedented challenge.

We aim to make users feel powerful by taming that complexity.

Powerful technology is incredibly complex. Our mission is taming that complexity so that users feel powerful. We call our approach “Taming Complexity” because we believe that the most powerful technology is only valuable if you can make it effortless and intuitive to use. Rather than asking people to become computer literate, the future must be made human literate. Successful products, services, environments, and experiences will do just that, using computing in context to hide, and tame, that complexity for their customers. Our work ranges from the redesign of existing products and services, to designing new connected experiences, to helping our clients be more innovative within their own teams.

This is how we do it.

Human Centered

MAYA focuses on the user first, instead of the technology. We move iteratively from a rough proof of concept to the end-to-end experience with real users so that our designs satisfy, delight and inspire.


It’s critical to invest in information architecture—a blueprint for the connections and patterns of interaction in a system—because in complex, connected ecosystems, it’s not technology that binds products together, it’s information.


The age of products, services, or environments that stand alone is over. We focus on the challenges and opportunities of a truly connected world, where trillions of devices communicate with each other and with us.

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Custom Oreo
Nov 10 2015 by Stephen Spencer

A look at our newest project, and how digital production and mass customization is disrupting the CPG industry.

Strategy for Culture Change
Oct 16 2015 by Kristi Woolsey

As physical and virtual environments become interdependent, a powerful way of thinking about workplace strategy emerges.

IoT at Human Scale
Oct 02 2015 by Stuart Roth

We’ve been sold a narrow vision of IoT. There’s now an outstanding IOU to make IoT human-scaled, and give people greater control over their technology.

TEDx Sonoma County
Nov 07 2015

Mickey explores living with, and designing for a sea of interconnected devices. How do we put people first and shape a world of networked matter?

GE Minds + Machines
Sep 30 2015

Mickey talks about the potential of pervasive computing and how to succeed as a business in the Industrial Internet. What happens when the things we design wake up?

MAYA selected as 2015 Innovation by Design Award Finalist
Sep 14 2015

Fast Company honored MAYA for the StoryCorps app. Finalists in the mobile category exemplify tiny details that make the best mobile designs sing.