We write about our work and what drives us.

Filter by topic
All posts
Human-Centered Design
Architectural Approach
Connected World
Notes from the Field

The Benefit of Working With SMEs

Subject matter experts (SMEs) can be your greatest collaborators when designing product solutions that delight users. Here are 5 ways to make the most out of your partnership.

Kevin Hoffmann
Director of Engineering

Feature Creep Rant: Making the Right Thing

What is it about people that make them want to add features to products until they are bloated, unusable junk? Learn how to guard against feature creep.

David Bishop
Lead Designer & Researcher

An Argument for Observational Research

Observational research doesn’t get much buzz as a design research method. But for real aha moments, it can reveal insights that you can’t get through conversation alone.

Bridget Monahan
Senior Designer & Researcher

Great Design Books You've Never Heard Of

Basic design principles haven’t changed. In my opinion, these design books stand the test of time.

David Bishop
Lead Designer & Researcher

Human-Centered Design. So Easy, a Child Should Do It

Design-literacy should begin in kindergarten. HCD makes us better problem-solvers, decision-makers and communicators.

Daniel Szecket

Service Design, a Game Changer

Without engaging and memorable customer experiences, businesses are left with an undifferentiated brand, weak customer loyalty and sluggish revenues. Enter the rise of service design.

Traci Thomas
Service Design Lead

Usability Rant: If You Haven’t Drawn A Picture, You Haven’t Really Thought About It

Sketching can help you think better, understand better and more effectively use your brain.

David Bishop
Lead Designer & Researcher

The User Jury

I spoke to a client a little while ago about facilitating a user jury. At first, I wasn’t sure what they were asking. Were the users of their product being put on trial?

David Bishop
Lead Designer & Researcher

A Simple Framework for Generating Insights

Designer and researcher Traci Thomas on developing insights that lead to great design concepts.

Traci Thomas
Service Design Lead

MAYApinion: App Engagement Metrics

Measuring usability and user satisfaction is a best practice and a key to success, but our experience is that few projects advance to the point where they’re accomplishing this — measuring usability or acting on what they learn. Unfortunately, there is no simple recipe or silver bullet, but even the effort put into determining what’s important will be valuable to your design process.

David Bishop
Lead Designer & Researcher