We write about our work and what drives us.

Filter by topic
All posts
Human-Centered Design
Architectural Approach
Connected World
Notes from the Field

Design Thinking and Doing Part I—The Recursive Loop

Nov 30 2016 in Notes from the Field

Design thinking is more than a buzzword. Our Service Design Lead explains design thinking and doing in relation to service design.

Traci Thomas
Senior Strategic Designer

Service Design, a Game Changer

Without engaging and memorable customer experiences, businesses are left with an undifferentiated brand, weak customer loyalty and sluggish revenues. Enter the rise of service design.

Traci Thomas
Senior Strategic Designer

A Simple Framework for Generating Insights

Designer and researcher Traci Thomas on developing insights that lead to great design concepts.

Traci Thomas
Senior Strategic Designer