Products & ServicesAnalysis & Insight
“What if” Unconference
Pop-up conference space with daily speaker series
The Zeitgeist Wall
Central data visualization board
The Little Book of What if?
Custom digital data-collecting workbook
Interactive phone booth for data collection
The Z-Wall starts to take form
Array of physical flip-dots capable of displaying animated messages
Twelve 60-inch HD flat screens
This custom-built interactive phone booth invited attendees to have fun, unique experience while feeding data to the Zeitgeist Wall. We used a traditional telephone interface and Samsung prototype touchscreens.
We designed a custom digital data-collection workbook and custom Livescribe app, then recruited 30 SXSW attendees to be our big data street team. Data points ranging from the peculiar (count the number of beards), to the relevant (draw the elephant in the room) were pushed to the Zeitgeist wall. We even threw in a hidden point system game that allowed the Livescribers to hack the system.
What did our Livescribers think about the experience? We’ll let them tell you.
Throughout the event, we invited festival-goers to join us in our pop-up conference space to engage in informal dialogues with some of the biggest thinkers at SXSW. The daily speaker series included thought-leader ambassadors from trailblazing companies, including Reddit, HootSuite and MakerBot—clocking in 7 brainstorms, with 200+ innovative minds, generating countless ideas.
MAYA’s creations demonstrated the power of on-the-fly data visualization, imagined the future of connected consumer products, and combined physical and digital elements in surprising ways to help PepsiCo break through the noise and capture the attention of customers, media, and digital influencers. The results were powerful and reinforced PepsiCo’s reputation as a leader in digital brand interactions and social media.
PepsiCo’s share of voice
over other major sponsers
including placements with Fast Company, Wired, and Huffington Post
of articles praised PepsiCo for innovation